Brad Baer

Director of Strategy

An architect, designer, and entrepreneur, Brad Baer brings a wealth of skills and a passion for compelling spaces to his multifaceted role at Emmy-winning digital studio, Bluecadet.

As Director of Strategy, he is responsible for studio and project strategy, new business development, and environmental design, with a focus on the seamless integration of digital and physical experiences. A core member of the Bluecadet team since 2013, he has spurred company growth as well as client and community engagement.

Brad works closely with clients on project strategy and creative direction, leveraging digital design to best reach their audience and tell their story. He has collaborated with MoMA, the Shedd Aquarium, the Institute for Advanced Study, the University of Pennsylvania, Thomas Jefferson’s Monticello, and the National Park Service among other leading cultural and educational institutions. A gifted communicator, he excels at unifying cross-disciplinary creative teams including architects, exhibition designers, curators, web developers, and marketing executives. His experience as an architect perpetually informs his perspective on user experience, fabrication and assembly, and the integration of interactives into the built environment.

Brad received a Masters of Architecture from Yale University, a B.Arch from Iowa State University and previously worked for award-winning architecture firms KieranTimberlake, Pelli Clarke Pelli, and HNTB Sport on projects of every scale. While at Yale, he co-founded a company called Zokos to help people crowdfund dinner parties, which won the Connecticut business plan competition and was featured in Forbes, Mashable, and The Washington Post. Brad recently served as an Adjunct Professor at Temple University, where he created a new course on Design & Entrepreneurship. He has lectured at technology and design conferences across the country and served as a visiting architecture critic at Princeton, Syracuse, Michigan State, and Drexel universities.

Born in a farm town in Central Illinois, Brad has since lived in Ohio, South Carolina, Iowa, Missouri, Connecticut, Rhode Island, and Rome. Brad and his wife Katie and their son Jack now happily reside in Center City Philadelphia where he is active with local boards/councils including the Friends of Chester Arthur Elementary, the Friends of the Rail Park, the Mann, and the Yale Club of Philadelphia. Proud moment: Hitting a half-court shot at the Barclays Center.

Talks & Writings

  • April 21, 2016

    AIA Iowa Spring Conference

    Experiential Masterplanning Presentation & Workshop

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  • April 1, 2016

    Carnegie Mellon University

    Entertainment Technology Center

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  • March 18, 2016

    Ringling College of Art

    Motion Graphics & Computer Visualization

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  • November 4, 2015

    Museum Computer Network Conference / Minneapolis

    Ignite Session: 10 Storytelling Takeaways from Serial

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  • November 7, 2015

    Museum Computer Network Conference / Minneapolis

    Creating Interactive Media as Dynamic as the Web

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  • October, 28, 2015

    Marketing Outlook Forum / Philadelphia

    Trends in the attractions industry

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  • July 23, 2015

    SEGD Xplorer Workshop

    Architectural Integration - Burring the Lines between space and content

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  • April 23, 2015

    Al Dia / Philly Tech Week

    Media and the City: Fusing Journalism & Technology for Better Storytelling

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  • April 10, 2015

    Museums and the Web

    Practical Ontology: Collaborating and Communicating with Concept Maps

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  • April 10, 2015

    Museums and the Web

    Small Town Museums - Got Tech? How Small-town museums and historical sites can go digital

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  • December 11, 2014

    Refresh Philly

    Incentives + Rewards: Leveraging urgency & game mechanics in interactive experiences

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  • November 21, 2014

    Museum Computer Network - Dallas, TX

    Incentives & Rewards in Interactives

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  • November 8, 2014

    A2RU Alliance for Arts in Research Universities National Conference

    Translating an education in the arts into a technology-based career

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  • April 4, 2014

    Museums & the Web

    Beyond the Screen: Creating interactives that are location, time, preference, and skill responsive

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  • March 19, 2014

    Michigan State University

    School of Art, Art History, & Design

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  • June 6, 2013

    SEGD Above the Fog

    EGD and Technology Panel

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  • April 10, 2013

    University of Indiana

    (d) Design Symposium

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