Breaking New Ground In NYC

After ten years, three different Philadelphia offices, and an ever growing team, Bluecadet is excited to announce the opening of our New York City office in Manhattan’s Chelsea neighborhood. 

The new studio will continue the agency’s tradition of inspired design for globally renowned cultural institutions, including the Smithsonian, The Gates Foundation, Doctors Without Borders, The Harvard Graduate School of Design, The Art Institute of Chicago, and MoMA.

Founder, Josh Goldblum sees expansion to New York as a logical next step following years of growth at the Philadelphia studio: “Bluecadet NYC offers us the opportunity to expand our services, skills, and capabilities in a nearby, but larger market. We are eager to better serve our New York clients and to tap into an incredibly rich talent pool and creative community.”

The core leadership team includes Lillian (Lilly) Preston as Managing Director, Brett Renfer as Creative Director, and Ben Bojko as Creative/Technology Director, splitting his time between Philadelphia and New York.


Meet the Team

Lilly Preston – Managing Director

Lilly Preston previously served as Head of Production at Ralph Appelbaum Associates, the world’s largest museum exhibition design firm, where she helped build their in-house media division. She has worked on projects worldwide, ranging from IBM’s THINK Exhibit at Lincoln Center to a 200-screen immersive media environment for the Vanke Pavilion at the 2015 Milan World Expo. Lilly began her career at Batwin + Robin Productions, where she gained experience creating media for museums, visitor centers, and live events. Lilly is an adjunct professor at the Interactive Telecommunications Program (ITP) at NYU where she has taught courses in interactive exhibition design and she served as the Director for the ITP Innovation Lab in 2015.

Brett Renfer – Creative Director

Brett Renfer served as Director of Experience Design at Collins, a New York-based strategy and design agency, where he led projects ranging from a permanent exhibition with the Museum of the Moving Image to an interactive rap video. Before Collins, Brett was a senior technologist at the LAB at Rockwell Group, where he designed, prototyped, and built interactive installations for clients such as Google, Intel, JetBlue, the Cosmopolitan of Las Vegas, and the Whitney Museum of Art. Brett is also an adjunct professor at the Parson’s School of Design and at ITP, where he teaches courses on interactive experience design and spatial media.

Ben Bojko- Creative/Technology Director NY/PHL

Ben Bojko cut his teeth as an Associate Technical Director at Big Spaceship working directly with collaborators to develop projects including the Ken Burns iPhone app and a 20ft LED wall for Google. Ben most recently worked at Potion, a NYC-based experience design practice. It was there where Ben made his first foray into working with cultural institutions, working on projects for The Lower East Side Tenement Museum, Smithsonian Channel, and Harper Collins/PostSecret to name a few. Ben’s experience and interests include web and mobile experiences, VR/AR with a range of input technologies, projections, sensors, and large-scale A/V solutions.

Over the past six months Lilly, Brett, and Ben have worked closely with the team in Philadelphia on a range of major projects for the Bill & Melinda Gates Foundation, The Smithsonian National Air and Space Museum, and the New York Public Library among others. “The collaboration between the two Bluecadet locations will only continue,” says Goldblum, “it’s an opportunity to bring new energy to our team and enrich the creative culture we’ve developed over the last decade.” Joining Lilly, Brett, and Ben will be new hires Madeleine Osborne, Weili Shi, as well as Joanie Thompson, a producer currently based out of the Philadelphia office.  The entire Bluecadet team is looking forward to the creative opportunities this exciting expansion will bring.