Unplanned pregnancy among teens is a persistent and troubling public health problem. Every year, The National Campaign to Prevent Teen Pregnancy distributes a quiz aimed at educating teens about safe sex and healthy relationships. Bluecadet was tasked with creating a fun online quiz that helps teenagers make smart decisions.
The quiz lets teens create custom avatars to personalize their experience and directly connect with the story. Users create custom characters for themselves, their crushes, and their best friends. These characters then go through a series of scenarios, each with a problem and several outcomes. The personalized experience prompts teens to think about how they would respond to a challenging situation and its potential consequences.
Playful custom illustrations bring each situation to life. After they decide how to move on, users get personalized feedback and score points based on their answer.
Interactive results and live polling
The results screen offers an interactive section where users receive their score, earning points based on making smart decisions. They are also invited to guess statistics, answer live polling questions, view poll results, and learn more about similar situations.
Socially Shareable Snapshots
The final results screen gives users their total score and encourages them to share the quiz with friends via social media. They can also choose to take the quiz again to improve their score.
The “Take a Pic” feature lets users instantly share their experience via Facebook or Twitter by posting a snapshot of their avatar in action. Users can scroll through snapshots of each scenario that’s been presented, helping them remember what they’ve learned.
Given the high rates of mobile web use among teens, mobile functionality was a key priority for this campaign. We created a streamlined version of the quiz for use on mobile devices that still provided the fun, educational experience of the desktop version.
- Over 460,000 participants took the quiz
- 23% of users accessed the site from tablets and smartphones
- 88% said the quiz made them think more about the topic & prevention
- 66% said the quiz made the risks of sex and teen pregnancy seem more real to them
- CSS Awwwards, Honorable Mention 2013
- Horizon Awards – Silver: Health/Human Services