Brad Baer

Director of Strategy

Brad’s experience as an architect, designer, and entrepreneur informs his multifaceted role as one of Bluecadet’s partners and director of strategy and environmental design.

Brad works closely with clients on project strategy and creative direction, leveraging digital design to best reach their audience and tell their story. A gifted communicator, he excels at unifying cross-disciplinary creative teams including architects, exhibition designers, curators, web developers, and marketing executives. His experience as an architect perpetually informs his perspective on user experience, fabrication and assembly, and the seamless integration of digital interactive experiences into the built environment.

Brad received a Master of Architecture from Yale University, a B.Arch from Iowa State University and previously worked for award-winning architecture firms KieranTimberlake, Pelli Clarke Pelli, and HNTB Sport on projects of every scale.

Talks & Writings

  • May 22, 2017

    Humans of Bluecadet

    UCDA Design Education Summit: Hand and Machine at Kutztown University

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  • April 21, 2016

    AIA Iowa Spring Conference

    Experiential Masterplanning Presentation & Workshop

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  • April 1, 2016

    Carnegie Mellon University

    Entertainment Technology Center

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  • March 18, 2016

    Ringling College of Art

    Motion Graphics & Computer Visualization

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  • November 4, 2015

    Museum Computer Network Conference / Minneapolis

    Ignite Session: 10 Storytelling Takeaways from Serial

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  • November 7, 2015

    Museum Computer Network Conference / Minneapolis

    Creating Interactive Media as Dynamic as the Web

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  • October, 28, 2015

    Marketing Outlook Forum / Philadelphia

    Trends in the attractions industry

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  • July 23, 2015

    SEGD Xplorer Workshop

    Architectural Integration - Burring the Lines between space and content

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  • April 23, 2015

    Al Dia / Philly Tech Week

    Media and the City: Fusing Journalism & Technology for Better Storytelling

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  • April 10, 2015

    Museums and the Web

    Practical Ontology: Collaborating and Communicating with Concept Maps

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  • April 10, 2015

    Museums and the Web

    Small Town Museums - Got Tech? How Small-town museums and historical sites can go digital

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  • December 11, 2014

    Refresh Philly

    Incentives + Rewards: Leveraging urgency & game mechanics in interactive experiences

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  • November 21, 2014

    Museum Computer Network - Dallas, TX

    Incentives & Rewards in Interactives

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  • November 8, 2014

    A2RU Alliance for Arts in Research Universities National Conference

    Translating an education in the arts into a technology-based career

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  • April 4, 2014

    Museums & the Web

    Beyond the Screen: Creating interactives that are location, time, preference, and skill responsive

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  • March 19, 2014

    Michigan State University

    School of Art, Art History, & Design

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  • June 6, 2013

    SEGD Above the Fog

    EGD and Technology Panel

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  • April 10, 2013

    University of Indiana

    (d) Design Symposium

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