Content Strategist

Job Summary

Focused on web-specific products, this narrative strategy role requires a balance of technical and creative skill sets to: collaborate with Bluecadet project team to define strategic goals and fitting visual and experiential expression; work closely with client to craft content and publishing strategies; implement rollout, training and hand off post-launch.

Job Details

Top goals that this role will accomplish in its first year: 

  1. Successfully lead large scale web projects from visioning through production and implementation, ensuring strategic goals and content priorities remain clear and compelling throughout
  2. Execute work in a deeply collaborative, cross-disciplinary way with in-house design and development teams
  3. Support and facilitate client engagement and content development process to help our clients tell their stories better

Responsibilities

  • Listen to and learn from clients, becoming the resident expert in their materials, contexts, and audiences
  • Plan and lead collaborative meetings and workshops with clients and subject matter experts to help coalesce the storytelling and vision and move it through design and production
  • Conduct stakeholder and audience interviews and synthesize key insights to inform project goals and priorities
  • When relevant, conduct brand and positioning audit
  • Audit and documentation of existing site, content and publishing workflows to inform project trajectory
  • Develop tone, messaging style and content publishing framework for client use and, if necessary, write clear, persuasive, original copy in multiple styles, formats, and voices
  • Collaborate closely with design team, from early stage definition of site and page structures through final design
  • Collaborate closely with development team on front end and back end content needs as well as CMS requirement and design needs 
  • Research, organize and prioritize content in support of the design approach and narrative objectives and lead or guide client in supporting this effort
  • Work closely with client on governance and sustainability planning and recommendations, formalizing these for client deliverables when appropriate
  • When relevant, plan for post-launch performance analysis and possible pathways for optimization

Core Competencies

  • Demonstrated written communication and proofreading skills
  • Super organized and attune to details
  • Ability to work on several projects at once, often under tight deadlines
  • Collaborative, professional, friendly and communicative
  • Ability to work independently and contribute as part of a team
  • An enthusiastic and curious attitude, able to quickly gain expertise in a variety of subject matters 
  • An interest in storytelling across platforms and mediums

Required Experience

  • 3-5 years of digital strategy or web content strategy experience
  • Experience collaborating closely with front end and back end developers, with visual, UX and motion designers
  • Experience with large-scale institutional web redesigns or comparable projects/clients
  • Experience leading client workshops
  • Comfort managing content in Drupal and/or WordPress CMS preferred but not required

About Bluecadet

Bluecadet is an award-winning, internationally-recognized experience design agency focused on producing transformative digital products and environments. We work with story and experience-driven organizations and brands. Past clients include Google, MoMA, Harvard, Comcast, Princeton, The Smithsonian Institution, Doctors Without Borders, National Geographic, and the Bill and Melinda Gates Foundation.

Our Commitment to Equity and Inclusion

Bluecadet’s staff represents a wide pool of talent across strategy, development, technology, and design. Although we are not a certified diverse vendor, women occupy over half of the leadership and creative roles in the agency. Bluecadet firmly believes in Equity and Inclusion as a general principle. We recognize that we can only get better, and have in the past six months launched internal programming with a dedicated consultant to inform our work moving forward across areas of our business and culture. Our goal by the end of Q1 in 2021 will be to create a concrete set of actions and commitments that we can take at Bluecadet to encourage inclusion and belonging, and ensure equity including professional development, training, reviews, recruitment and compensation. 

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