Brad Baer at Refresh Philly

For this month’s Refresh Philly meeting our Creative Director of Environments, Brad Baer, will lead a talk on what it means to employ game dynamics in meaningful ways to improve visitor participation and user experience. Simple game dynamics can vastly improve the enjoyment, engagement, and content retention a visitor derives from an interactive media experience, whether it be a website, touchscreen or app. Still, “gamification” is widely misunderstood and misapplied. Employing game dynamics generally isn’t about creating a video game; it is about providing a user experience that guides visitors through tasks, provides feedback and incentives, and ultimately provides a tangible sense of accomplishment and reward. It is about delivering an experience that leverages human impulses towards reward, completion, and collaboration to effectively deliver content.

Thursday, December 11 at 7:00pm – 8:30pm
Drexel University’s URBN Annex Screening Room, 3501 Filbert St

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About Refresh Philly
Refresh Philly is a community of developers & designers working to refresh the creative, technical, & professional culture of the web development industry in Philadelphia. At their once-a-month meeting, they bring together the best and brightest web professionals in the Philadelphia area to learn from one another.