News & Insights: SEGD Xlab
Immersive and Interactive Storytelling
Lilly Preston, Managing Director, NY

SEGD Xlab
Immersive and Interactive Storytelling
Lilly Preston, Managing Director, NY

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On November 2nd, NYC Managing Director Lilly Preston was a panelist for “Immersive and Interactive Storytelling: Cultural & Consumer-centric Experiences” at SEGD Xlab, an annual conference for innovations in experience design. Hosted by BRIC, a former Bluecadet client, Lilly and representatives of other New York-based studios discussed their methodologies for elevating the art of storytelling with immersive and interactive platforms.

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