MCN Cheat Sheet: Urgency & Game Mechanics in Interactive Museum Exhibitions
The above document was created to accompany a presentation by Brad Baer at the 2014 Museum Computer Network (MCN) Conference in Dallas. The accompanying slides can be viewed here.
The basis of the presentation was based off of various writings by Robert Cialdini and from multiple blogs/writings from Zynga.
Cialdini, Robert B. Influence: The Psychology of Persuasion. New York: Collins, 2006.