For more than 60 years, Gore has been developing technologies that protect us from the elements, save lives, and help send messages to outer space. To help Gore share their incredible story with clients, investors, and partners, Bluecadet designed a dramatic new spatial and interpretative experience at the company’s headquarters.
The new Capabilities Center combines physical and digital engagements to create a narrative arc spanning Gore’s past, present, and future. Subtle angles, color, and a sense of movement reinforce Gore brand identity, while the minimalist but flexible material palette evokes the versatility of their products. At the center of the experience, interactive media and product demonstrations illuminate Gore’s expertise, culture, and commitment to innovation.