Bluecadet’s experiential master plan for the Lincoln Memorial Undercroft outlines a first-of-its-kind visitor experience under the National Mall. An iconic symbol of America’s democracy, the Lincoln Memorial has served as the stage for countless marches, demonstrations, and memorable moments, including Martin Luther King’s famous “I Have a Dream Speech.” The National Park Service engaged Bluecadet and our partners Studio Joseph and Lammey & Georgio to transform the monumental space beneath the memorial into a new museum and visitor center to educate, inform and inspire the site’s 6 million annual visitors.
Project Videos and Images
Celebrating a New View into the Undercroft
Offering unobstructed views of the incredible space that holds up the memorial is perhaps the key feature of the new plan. A large glass wall delineates the museum from the raw space, giving visitors a chance to rest, note the details of the structure, or watch a story of the memorial.
Projecting Larger-than-Life Historic Moments
Hologram-like projections fill the vast space with echoes of great events past. Lighting calls attention to important structural features, like the support beams that hold up the statue. When media isn’t playing, it disappears, leaving unfettered views of the Undercroft.
An Interactive Tool Wall
Tools that workers used in the construction are on display and accessible to touch. Capacitive sensors trigger a multimedia layer that adds nuance and context to the story each object.
A Universally Accessible Gettysburg Address Interactive
An immersive niche presents the words of the Gettysburg Address as extruded type on an interactive table. Every word is made interactive with capacitive sensors, which on touch, trigger immersive multimedia moments.