Lit Brothers

Lit Brothers

Historic Architecture & Transformative Technology

FPO

Project Overview

Occupying an entire block in downtown Philadelphia, the former Lit Brothers Department Store is a cultural landmark that operated for nearly a century before closing its doors. Recently renovated, revitalized, and rebranded as The Lits Building, the mixed-use structure has played a vital role in the redevelopment of Philly’s booming Market East District. To cap off its transformation, we were asked to design a digital entry marquee that evokes the historic building’s early twentieth-century heyday while incorporating twenty-first-century technology. We give the massive Lits Building a clear point of entry while creating a bold new space in the public realm.

 

Project Videos and Images

A Natural Extension

We designed a new canopy and signage as a natural extension of the existing street-level storefronts, creating an immediately identifiable public entrance where one has never before previously didn’t exist. Local culture and context informed every design decision we made, from architectural design to digital content.

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Placemaking

Dynamic digital elements engage passers-by and incentivize them into its atrium with a welcoming mix of content that includes historical imagery, abstractions of building’s well-known ornamentation, seasonal displays, and original, local artwork commissioned specially for this project’s entry.

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Impact

We designed an entrance where architecture, art, and technology work in unison to activate a new sense of place.

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Lits is a great example of the benefits of Bluecadet's interdisciplinary practice. With a team that includes architectural and interior designers working alongside developers, animators, graphic designers, and filmmakers, we’re able to perfectly integrate digital experiences with physical spaces or structures.”

Brad Baer

Director of Strategy, Bluecadet