Flow, Exploring Netherlandish Art

Museum of Fine Arts, Boston

Flow - Exploring Netherlandish Art

“Flow” Netherlandish Art, Digital Experience

Project Overview

Flow is an immersive, interactive exhibition of Netherlandish art created for the Museum of Fine Arts, Boston. The room-scale work pair landscapes with soundscapes, using camera sensing and projections to reveal layers of content as visitors approach.

Designed to reward curiosity and foster connection, Flow invites visitors to look more closely at masterworks by 17th-century Dutch and Flemish artists to see how a world four centuries and one ocean away can so closely reflect the way we live today.

Project Videos and Images

Bringing History to Life

Flow combines text and images from the MFA’s Center for Netherlandish Art to educate visitors about Dutch and Flemish culture and history in a way that’s engaging and easy to understand. It shares stories about their deep cultural connections to water, the 17th-century Low Countries as a hub for innovation in the sciences and humanities, and the movement of people into and out of the region, by choice and by force.

Entry Space

Layers of Experience

Each interactive piece is a projection combining three distinctive layers: a background layer, a dynamic “flow” layer, and a layer of informative content. Activated by camera sensing, the projections transition between these layers, revealing multiple stages of content as visitors approach the virtual canvas.



Touchless Interactivity

A core element of our strategy in designing Flow was creating a memorable interactive experience that everyone would feel safe using in today’s world. For us at Bluecadet, that means helping our partners like the Museum of Fine Arts, Boston move away from touch-based tablets to more spatial experiences based on interaction driven by proximity, gestures, and motion.


Short Stories for Lasting Impressions

Bluecadet designed Flow to appeal to as wide an audience as possible — particularly those who may be unfamiliar with art history. Rather than confront visitors with exhaustive “tombstones” of educational text, we worked with the expert curators at MFA to create and share brief impressions of life in 17th-century Netherlands. As a result, the interactive works quickly and accurately convey a sense of what it felt like to live in the artists’ world.

  • Woman in front of screen
  • Woman walking across screen


Bluecadet’s team of technologists and storytellers were the best partners we could ask for. They reimagined a difficult architectural space as a bold and beautiful introduction to the CNA and the Dutch and Flemish galleries. Bluecadet struck a good balance by pushing the bar in terms of technology and UI design, without sacrificing usability or educational value, and by doing so created an installation that is truly state of the art. Flow is a case-study in elevating the immersive beyond mere spectacle.”

George Scharoun, Manager of exhibition and gallery media.