As the gateway to Philadelphia’s attractions, the Independence Visitor Center is an essential resource for tourists exploring the city. We partnered with IVC to improve the visitor experience through sweeping digital upgrades and spatial updates.
Project Videos and Images
Digital signage, wayfinding, and AI-enhanced technology work together to connect visitors to the city.
Bluecadet shot, directed, produced, edited, and scored an 8-minute narrative film highlighting the Philadelphia experience.
Powered by machine learning, the 42-foot Concierge Wall is the primary interactive touchpoint for visitors seeking the best things to do in the city.
From interactive touchscreens to wayfinding and entry hall redesign, Bluecadet’s strategy, design, film, and spatial teams took every visitor journey into consideration.
An updated website, signage, and wayfinding increase brand recognition and navigability across digital and physical space.
“I am absolutely thrilled with the final product. Bluecadet succeeded in developing exactly what we envisioned. It’s fun, it’s interesting, and it makes you excited to be in our city. I am very, very pleased.”
James J. Cuorato
President and CEO, Independence Visitor Center Corporation