Independence Visitor Center

Independence Visitor Center

Reinventing the Visitor Center Experience

An introduction video for the visitor center.

Project Overview

As the gateway to Philadelphia’s attractions, the Independence Visitor Center is an essential resource for tourists exploring the city. We partnered with IVC to improve the visitor experience through sweeping digital upgrades and spatial updates.

Project Videos and Images

Entry Sequence

Digital signage, wayfinding, and AI-enhanced technology work together to connect visitors to the city.

  • Visitors are greeted by a large welcome sign in front of the visitor center.
  • Digital signage introduces Philadelphia’s wide array of museums, attractions and sites.

    Digital signage rotates through a selection of Philadelphia’s historic sites, museums, and attractions.

A touch wall gives visitors an immersive preview into key national park sites.

A touch wall gives visitors an immersive preview into key national park sites.

Welcome Film

Bluecadet shot, directed, produced, edited, and scored an 8-minute narrative film highlighting the Philadelphia experience.



A film displaying the many places to visit in the city.

A full-length version of the film can be seen here.

  • The video highlights the Philadelphia Museum of Art, among other locations.
  • Bikers ride past the Benjamin Franklin Bridge.

Concierge Wall

Powered by machine learning, the 42-foot Concierge Wall is the primary interactive touchpoint for visitors seeking the best things to do in the city.

A 42-foot interactive display powered by machine learning allows users to interact with the city through touch.

The multi-user touch wall dynamically responds to visitors, surfacing the city’s attractions in fun and beautiful ways. 

  •  A visitor interacts with a touchscreen display.
  • The concierge wall features information on the city and its offerings.

    The concierge wall features information on the city and its offerings.

Experiential Strategy

From interactive touchscreens to wayfinding and entry hall redesign, Bluecadet’s strategy, design, film, and spatial teams took every visitor journey into consideration. 

  With the help of architectural firm JacobsWyper Bluecadet designed the visitor center to invite guests to explore the city virtually through unique perspectives.

Bluecadet partnered with JacobsWyper Architects on IVC’s architectural redesign. Renderings by Kirk Fromm.

  • Renderings of the entrance to the visitor center.
  •  Guests gather on the patio of the visitor center in a architectural rendering.


An updated website, signage, and wayfinding increase brand recognition and navigability across digital and physical space.

Updated branding for the visitor center include a new logo featuring a key and a lightning bolt.
The updated visitor center logo features a key and a lightning bolt.
  • New Business cards for the visitor center were designed as part of rebranding.
  • A new letterhead featuring the updated logo and branding.
Mockup showing the banners that will be found along the exterior of the visitor center.

A video displaying the exterior of the visitor center and its surroundings.

I am absolutely thrilled with the final product. Bluecadet succeeded in developing exactly what we envisioned. It’s fun, it’s interesting, and it makes you excited to be in our city. I am very, very pleased.

James J. Cuorato, President and CEO, Independence Visitor Center Corporation