Independence Visitor Center

Independence Visitor Center

Reinventing the Visitor Center Experience

Hero Video

Project Overview

As the gateway to Philadelphia’s attractions, the Independence Visitor Center is an essential resource for tourists exploring the city. We partnered with IVC to improve the visitor experience through sweeping digital upgrades and spatial updates.

Project Videos and Images

Entry Sequence

Digital signage, wayfinding, and AI-enhanced technology work together to connect visitors to the city.


LED Wall

Digital signage rotates through a selection of Philadelphia’s historic sites, museums, and attractions.

NPS Wall

A touch wall gives visitors an immersive preview into key national park sites.

Welcome Film

Bluecadet shot, directed, produced, edited, and scored an 8-minute narrative film highlighting the Philadelphia experience.



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A full-length version of the film can be seen here.


Sculpture inside art museum

Concierge Wall

Powered by machine learning, the 42-foot Concierge Wall is the primary interactive touchpoint for visitors seeking the best things to do in the city.


The multi-user touch wall dynamically responds to visitors, surfacing the city’s attractions in fun and beautiful ways. 

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The Concierge Wall will be installed in 2019.

Experiential Strategy

From interactive touchscreens to wayfinding and entry hall redesign, Bluecadet’s strategy, design, film, and spatial teams took every visitor journey into consideration. 


Bluecadet partnered with JacobsWyper Architects on IVC’s architectural redesign. Renderings by Kirk Fromm.



An updated website, signage, and wayfinding increase brand recognition and navigability across digital and physical space.

Independence Visitor Center Logo
Business cards
Outside banner mockup

Outside banners

I am absolutely thrilled with the final product. Bluecadet succeeded in developing exactly what we envisioned. It’s fun, it’s interesting, and it makes you excited to be in our city. I am very, very pleased.”

James J. Cuorato

President and CEO, Independence Visitor Center Corporation