As the gateway to Philadelphia’s attractions, the Independence Visitor Center is an essential resource for tourists exploring the city. We partnered with IVC to improve the visitor experience through sweeping digital upgrades and spatial updates.
Reinventing the Visitor Center Experience
An introduction video for the visitor center.
Project Overview
Project Videos and Images
Entry Sequence
Digital signage, wayfinding, and AI-enhanced technology work together to connect visitors to the city.
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Digital signage introduces Philadelphia’s wide array of museums, attractions and sites.
Digital signage rotates through a selection of Philadelphia’s historic sites, museums, and attractions.
A touch wall gives visitors an immersive preview into key national park sites.
A touch wall gives visitors an immersive preview into key national park sites.
Welcome Film
Bluecadet shot, directed, produced, edited, and scored an 8-minute narrative film highlighting the Philadelphia experience.
A film displaying the many places to visit in the city.
A full-length version of the film can be seen here.
Concierge Wall
Powered by machine learning, the 42-foot Concierge Wall is the primary interactive touchpoint for visitors seeking the best things to do in the city.
A 42-foot interactive display powered by machine learning allows users to interact with the city through touch.
The multi-user touch wall dynamically responds to visitors, surfacing the city’s attractions in fun and beautiful ways.
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The concierge wall features information on the city and its offerings.
Experiential Strategy
From interactive touchscreens to wayfinding and entry hall redesign, Bluecadet’s strategy, design, film, and spatial teams took every visitor journey into consideration.

Bluecadet partnered with JacobsWyper Architects on IVC’s architectural redesign. Renderings by Kirk Fromm.
Branding
An updated website, signage, and wayfinding increase brand recognition and navigability across digital and physical space.



A video displaying the exterior of the visitor center and its surroundings.
I am absolutely thrilled with the final product. Bluecadet succeeded in developing exactly what we envisioned. It’s fun, it’s interesting, and it makes you excited to be in our city. I am very, very pleased.