The National Association of Broadcasters (NAB), representing the voice of the nation's radio and television hosts for nearly a century, sought to connect with new audiences when relocating to Washington, D.C.’s Ballpark District.

A concept sprint led to an experience design strategy for the new headquarters: any moments introducing visitors to NAB needed to be fun, evergreen, and reflective of the organization’s broad constituent base.

We designed two digital experiences for their new headquarters: a 17 x 12 ft video wall and a five-panel touchscreen that honors NAB’s most distinguished members.