A concepting sprint led to an experience design strategy for the new headquarters: Any moments introducing visitors to NAB needed to be fun, evergreen, and reflective of the organization’s broad constituent base. We developed two digital experiences: a 17 x 12 ft video wall, and a five-panel touch screen that honors NAB’s most distinguished members.
The National Association of Broadcasters (NAB) has been the voice of the nation's radio and television hosts for nearly a century. When NAB moved their Washington, D.C. headquarters to the city’s Ballpark District, they knew there was an opportunity to connect with new audiences.
Project Videos and Images
An Eye-Catching Lobby
At the entrance to their headquarters, the NAB wanted to illustrate impact with compelling visuals and stories of broadcasting’s impact. Lead architects Hickok Cole asked Bluecadet to add digital elements to the building. A massive digital display, visible from the street as well as in the lobby, establishes NAB’s mission, brand, and history. Visuals range from tightly-animated scenes utilizing archival footage to generative moments that are bold and artful. Seamless transitions between dozens of clips create the illusion of a never-ending content library.
Exploring the Hall of Fame
The NAB Broadcasting Hall of Fame recognizes radio and television personalities or programs that have earned a place in broadcasting history. More than just names on a wall, this digital Hall of Fame encourages guests delve into each honoree’s accomplishments.
Gagan Nirula, Creative Director and Vice President, Digital at the National Association of Broadcasters:
“Developing an interactive experience that honors broadcasters’ enduring legacy while leveraging the latest technology and user experience best practices is a massive undertaking. Not only did Bluecadet meet this challenge they also went above and beyond to bring innovative and exciting ideas to life. From conceptualization to execution, they created a broadcasting hall of fame that provides an immersive experience with audio, video, and touch screens that is sure to be a centerpiece and focal attraction at the National Association of Broadcasters’ new headquarters in Washington, D.C.”