Natural History Museums of LA County

Natural History Museums of LA County

A Digital Experience Of, For, & With L.A.

Visitors interacting with the rich history of the museums

Project Overview

It’s not well known that L.A.’s Natural History Museum, the La Brea Tar Pits, and the William S. Hart Museum are part of one organization. With the launch of nhmlac.org, the Natural History Museums of Los Angeles County is unifying the three institutions and what the museums share—accessible and engaging experiences created of, for, and with the people of L.A. County.

https://nhmlac.org/

 

Project Videos and Images

We do something extraordinary onsite and out in the community—we connect past with present, science, nature and culture with people, and L.A. with the world. That’s not easy to represent digitally, but I believe this new site reflects what sets us apart and will be an engaging resource for the general public and the scientific community alike.”

Dr. Lori Bettison-Varga

NHMLAC President and Director

Centralizing the Museum's Digital Properties

A dedicated web presence unites 35 domains and blogs — centralizing content streams into one user-friendly digital home.

Three phone screens showing a home page, a slideshow, and a featured exhibition
The slideshow design shown on the La Brea Tar Pits site.

The landing page video for the Natural History Museums of LA County, showing features from all 3 museums.

The opening video, featured exhibitions, and upcoming events for La Brea Tar Pits

A Unified Design System

A new design system unites three museums and puts a new focus on featuring each location with beautiful photography and compelling video.

The design system used to unify the three different micro sites.

Underlying the new site is reimagined editorial and content strategy. We helped to consolidate over a dozen separate sites and blogs into one system. This allows content to flow easily through the organization and gets users to content that is tailored to their interests.”

Josh Goldblum

CEO, Bluecadet

Facilitating Visitor Discovery

The new navigation approach includes features that aggregate related events, programming, and stories by a particular interest.

the site's calendar allows visitors to discover different events at all three sites