Experiential Master Plan™

What is an Experiential Master Plan™?

Bluecadet’s Experiential Master Plan™ process considers the overall application of your brand across digital and physical properties. Your visitors look at it as one experience, and so do we.

Experience Design Strategy Hero Video

“Bluecadet has been our integral partner since the first day of the project, guiding us through research and discovery to define, conceptualize, and develop our vision.”

James J. Cuorato, President and CEO, Independence Visitor Center Corporation

Visitor Journey Mapping

Understanding the arc of the visitor experience on-site and off-site, identifying opportunities and pain points and turning them into memorable moments.

Spatial planning for the Presidio

Spatial planning for the Presidio

Mann render

Spatial & Interpretive Planning

Developing various ways the brand and content manifest themselves through architecture, exhibits, environmental graphics, signage, and media.


Render produced in collaboration with Studio Joseph


Render produced in collaboration with Studio Joseph

hall of nations render

Prototyping & User Testing

Building and testing ideas. Is the experience fun? Is it sustainable? Can it hold up to thousands of kids pounding on it? We answer these questions early.

River Alive! Prototyping
Be a river hero! Making focus groups fun.
Graphic showing implementation planning


Capturing the visual impact to build excitement, creating tools to reach consensus, and supporting your fundraising efforts.


Render produced in collaboration with Studio Joseph


Render produced in collaboration with Studio Joseph

Implementation Planning

Evaluating the importance and urgency as well as the investment and potential impact on your organization.


Image credit: Pacific Studio


  • What can you expect?

    A collaborative experience based on onsite observation, stakeholder meetings, visitor analysis, workshops, and a review of current assets and information.

  • What are the end deliverables?

    A series of suggestions both short and long term, visualizations or prototypes, and an implementation plan with rough order-of-magnitude budgets.

  • When is the right time?

    Ideally, in advance of a building campaign, new exhibit, or institutional re-envisioning. Because they are rooted in delivering impact while considering investment there's really no bad time.

  • How long does it take?

    Depending on the end deliverables and stakeholder sign-off, we suggest anywhere from 2-4 months from kick-off through delivery of the final report.

  • What will the project team look like?

    Your team will be made up of a Strategist, Producer, Spatial Designer, Designer, Tech Director, and Content Strategist.

  • How is this different than an Architectural Master Plan?

    Where Master Plans focus on large scale, long-term building changes an EMP focuses on a phased plan of improving the visitor experience immediately and over time.

Comprehensive Experiential Master Plan™ Services

  • Site Observations and Analysis
  • Media Concepting
  • Signage and Wayfinding
  • Audience Research & Insights
  • ROM Budgeting
  • Product Strategy
  • Creative Workshops
  • Spatial and Program Planning
  • Implementation Planning
  • User Journeys
  • Prioritization
  • Fundraising
  • Material Design
  • Spatial Planning
  • Site Analysis
  • Audience Research
  • Budgeting
  • Brand Strategy and Design