We crafted a digital experience for Bucknell University that informs and engages current and prospective students, parents, faculty, staff. Our easy-to-use CMS and content strategy toolkit empower the Bucknell community to communicate the things that matter most.
Bucknell University
Empowering a Campus Community
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Content Strategy Toolkit
We created a content strategy toolkit that enables website contributors to authentically and efficiently connect with Bucknell students, faculty, and staff. The result of extensive audience research and on-campus focus groups, our content strategy toolkit simplifies a once complex content editing and evaluation process.
Mobile views
Improved Authoring Experience
We created a custom, easy-to-use CMS that empowers authors to easily post video, still imagery, and text-based content. In addition to styled user interface elements and a new search feature, we facilitated CMS education to ensure that all authors have the knowledge they need to contribute to the site.
Scroll example
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User testing through the prototyping tool ‘Maze’ helped inform an attractive and operational interface.
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