To tell the story of the rise and fall of Bethlehem Steel and American Industry, we united a new outdoor experience with a mobile application that surfaces history where it happened.
Project Videos and Images
A self-guided tour through the past
To educate visitors about the plant’s role in the history of American industry, we created an engaging narrative tour that guides visitors along the trestle via a sequence of illustrated signs designed to complement their industrial surroundings. These markers encourage visitors to access the interactive web-based mobile application for more information.
Local history, global reach
Accessible on any device without the need to download anything, the Hoover-Mason Trestle web application offers narrative audio tours, historical images, and intimate first-hand accounts describing the dangerous life of a steel worker.
The application provides a consistent experience on desktop computers as well, ensuring the story of Bethlehem Steel is available to an audience who may never get a chance to visit.
Digitizing the archive
Our researchers and content strategists worked closely with local historians to assemble archival materials. These heritage pieces are supported by unique original content created by our production teams to convey the scale and impact of the Bethlehem Steel corporation, the technical details of steel production, and the human stories of the steelworking community.
“We are thrilled with the outcome. Our mission was to not only redevelop the former Bethlehem Steel property, but also to reinvent and repurpose it.”
A rich, immersive experience.
The steel aesthetic of the mills with bright colors and sharp typography.