National Museum of the American Indian

Presenting "Americans"

For Americans, a new exhibit at Smithsonian’s National Museum of the American Indian, Bluecadet created a series of exploratory touchscreens that connect visitors to the stories behind the images and objects on display as well a web-based mobile experience design to complement, orient and extend the exhibition.

Designed by Studio Joseph and branded by nr2154, Americans’ panoramic installation surrounds visitors with hundreds of items which reveal how American Indian imagery and iconography have infused the country’s national identity. To guide visitors through the immersive display, Bluecadet created a series of interactive surfaces that reveal the history and significance of items ranging from mascots to missiles.

Bluecadet also created a complementary website and mobile experience that both adapts and extends the in-gallery experience. Opening with an original video produced by our in-house film team, the website presents the Americans experience for an audience who may never visit the gallery while also offering deeper insight for those who have.  

Americans is an overwhelmingly popular and critical success and has been covered by The New Yorker, The Washington Post, The Wall Street Journal, The Los Angeles Times, The Economist, The Guardian, and Fast Company among others. The exhibition will be on display through 2022.

“ …I love, and I wish everyone would see, “Americans,” at the National Museum of the American Indian, in Washington, D.C. It is spectacularly installed, in a grand hall, are hundreds of Indian-themed artifacts… You bounce, pinball fashion, among the show’s parts, seduced into cognizance.”The New Yorker