Hard Truths Beautifully Told

Outrider.org

Taking a nonprofit from concept to viral informational hub

When we first partnered with the Outrider Foundation, they were a young organization poised to enter a crowded conversation. We worked with them to define their strategy, find their voice, and hone their message.

We created a custom editorial pipeline—from concepting to copywriting—and tackled difficult topics to produce articles that feel fresh, honest, and authoritative. We designed versatile templates for their articles and timelines and developed unique interactive pages to draw users in.

The resulting website achieves our shared goal: get the truth out; make it approachable.

Project Videos and Images

The “Regional Impacts” interactive allows users to see the ongoing impact of climate change across America.

Press

“[Other nuclear visualization tools are] useful, but Outrider’s is the most graphically impressive and most enjoyable to use.”
“The threat of nuclear war…feels a lot more pressing when viewing the Outrider Foundation’s most recent data visualization…”
“…An interactive map service…with visual flair and considerable detail.”
“Surprisingly beautiful for an educational tool about destruction”
“The Outrider simulator is more than just a pretty interface; it’s an effective reminder that these weapons could wipe entire cities filled with people off the face of the Earth.”
“Boom.”