Princeton University

Princeton University

Making Admissions Approachable

A glimpse into student life at Princeton University

Project Overview

At top universities, common misperceptions can obscure truth and opportunity—a problem the Office of Undergraduate Admissions at Princeton knows well. Prospective students saw the school as intimidating and only for students of a privileged background.

Our redesign of their website brings stories of student life to the foreground to highlight the true Princeton: diverse, accessible, and welcoming. We shot and produced film and photo content for the school to leverage across its site, ensuring that every page offers a window into life at Princeton.

Project Videos and Images

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Textural video pulls website users into campus life.

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Princeton’s prospective students come from all over the world. Responsive design and optimized performance allows for smooth access regardless of device or internet connection.

Sun-Yung Alice Chang - Mathematics
Eddie S. Glaude Jr. - African American Studies and Religion
David MacMillan - Chemistry
Stacy Wolf - Lewis Center for the Arts, Music Theater

Approachable, narrative, portraits introduce Princeton’s esteemed faculty to prospective students.

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An in-depth discovery process helped us craft a visual approach unique to Princeton.

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