At top universities, common misperceptions can obscure truth and opportunity—a problem the Office of Undergraduate Admissions at Princeton knows well. Prospective students saw the school as intimidating and only for students of a privileged background.
Our redesign of their website brings stories of student life to the foreground to highlight the true Princeton: diverse, accessible, and welcoming. We shot and produced film and photo content for the school to leverage across its site, ensuring that every page offers a window into life at Princeton.
