Making Admissions Approachable

Princeton University

Revealing a school’s true character through atmospheric storytelling and intimate editorial

At top universities, common misperceptions can obscure truth and opportunity—a problem the Office of Undergraduate Admissions at Princeton knows well. Prospective students saw the school as intimidating and only for students of a privileged background.

Our redesign of their website brings stories of student life to the foreground to highlight the true Princeton: diverse, accessible, and welcoming. We shot and produced film and photo content for the school to leverage across its site, ensuring that every page offers a window into life at Princeton.

Project Videos and Images

Textural video pulls website users into campus life.

Princeton’s prospective students come from all over the world. Responsive design and optimized performance allows for smooth access regardless of device or internet connection.

Informal portraits capture faculty members in their natural academic environments.

An in-depth discovery process helped us craft a visual approach unique to Princeton.