We crafted a digital experience for Swarthmore College that reflects the school’s inclusive values and shows why it’s known for fostering deep, meaningful student-faculty relationships and intellectual curiosity. Swarthmore.edu features compelling stories and timely content that informs and engages current and prospective students, parents, faculty, staff, and the extended Swarthmore community.
Project Videos and Images
“There were so many traditions and ways of being that were not reflected.”
Capturing a Sense of Place
Our charge was to capture Swarthmore’s “ways of being” through film, photography, and student and faculty interviews, which we shared at every opportunity. Viewers experience authentic Swarthmore life through the community’s own words and images.
Better for Everyone
Bringing this mindset to the design process resulted in a digital experience that considers people with and without motion sensitivities, vision impairments, cognitive, intellectual, and motor disabilities and everyone in between.
Meet Swarthmore introduces prospective students to content tailored to them, conveying Swarthmore’s distinctive personality.
Style and Content Guides
Style and content guides empower Swarthmore students, faculty, and staff to use their website as a flexible publishing platform which can be easily updated while retaining their unique branded look and feel.
“I definitely didn’t go to the website as much as I do now. It’s more organized, has a much cleaner look, and it brings out things that were hidden. It’s easier to navigate — I think prospective students will be amazed by it.”