Higher Education

We tell your school’s unique story through compelling digital experiences that resonate with students, faculty, alumni, applicants, and your greater community.

“Our charge is simple: removing barriers to engagement. We want to empower your students, faculty, and alumni to speak for themselves.”

Brad Baer, Director of Strategy

Clients

Telling Your Story

Our work captures the imagination of prospective students and remind alumni why they fell in love with your institution in the first place. Our approach, insight, and execution are informed by our extensive experience working for some of America’s most prominent universities.

Film and Photography

Our designers and in-house Film team collaborate throughout the creative process to tell your story with content that's authentic, innovative, and optimized to work across many channels.

Princeton University

Our design ensures that every part of the admissions process offers a window into life at Princeton. We created textural video that pulls visitors into campus life and developed approachable, narrative portraits that introduce Princeton’s esteemed faculty.

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UX Innovation

Our iterative development and prototype-rich design process help us explore innovative solutions to complex problems. We engage with target audiences early to test, measure, and learn from real-world data.

Denison Case Study

Working in close collaboration with Denison's chief stakeholders and in-house admissions and development team, we redeveloped key pages, authored web copy, and deployed a scalable design and frontend framework.

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Exhibition and Media Design

Bluecadet is practiced at understanding the arc of the visitor experience on-site and off-site, identifying opportunities and pain points and turning those opportunities into memorable moments.

MIT

The MIT Museum’s new exhibition Lighter, Stronger, Faster charts the prolific work of marine technologist and innovator Nathanael Greene Herreshoff. We partnered with MIT and exhibition designer Studio Joseph to craft an experience that heightens the impact of their vast collection and increases accessibility to this important resource.

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Accessibility

We believe that inclusive design is better for everyone. We go beyond technical accessibility requirements and consider inclusive design throughout the design and execution process. Our team of experts helps us to evaluate accessibility at every major milestone in the process.

Swarthmore

We created a digital experience for Swarthmore College that reflects the school’s inclusive values and shows why it’s known for fostering deep, meaningful student-faculty relationships and intellectual curiosity. Swarthmore.edu features compelling stories and timely content that informs and engages current and prospective students, parents, faculty, staff, and the extended Swarthmore community.

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Results

It’s easy to become enamored by elegant design and flashy technology, but it doesn’t guarantee results. Our work is rooted in research and backed up by analytics. From hard data like increased views and longer dwell times to soft data like engagement and impact, we’ve got your back.

Princeton University

Our redesign of the Princeton Admissions website brings stories of student life to the foreground to highlight the true Princeton: diverse, accessible, and welcoming. We shot and produced film and photo content for the school to leverage across its site, ensuring that every page offers a window into life at Princeton.

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+87%

Increase in Returning Visitors
+24%

Increase in Pages per Session
+52%

Improvement in Bounce rate
+12.7%

Increase in Applicants
32,804

Applicants in 2019

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Comprehensive Higher Education Services

Site Observations and Analysis
Media Concepting
Signage and Wayfinding
Audience Research & Insights
ROM Budgeting
Product Strategy
Creative Workshops
Spatial and Program Planning
Implementation Planning
User Journeys
Prioritization
Fundraising
Material Design
Spatial Planning
Site Analysis
Audience Research
Budgeting

Let's make something interesting